Sentiment Analysis of the earnings transcript to help figure out if there are any bullish or bearish sentiments that could be gathered from it. We're doing ML and AI based analysis on the earnings call to get some more insights.
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| Statement |
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| As we had previously signaled, after approximately 1 month of sales, we are very pleased with the results and even more so to delight our Canadian consumers who have embraced our products |
| Even with this, we ended the year strong and have since well exceeded the 10 share marker as noted by John earlier in the call |
| I mean if you look at our club program, once we start launching with them, we have got good progress, good momentum, but then you really see the volumes and velocity is growing |
| We have achieved nearly complete distribution coverage in the United States topping 98% ACV which is a major achievement, putting our products in reach of more consumers and more consumption occasions with greater flavors and size options than ever before |
| So, that has us really excited |
| Our impressive share gains in 2023 have resulted in Celsius becoming the first company to break the 10 share barrier in more than a decade |
| Our strong innovation pipeline continues to delight consumers whose taste for zero sugar energy drinks has nearly tripled the overall category sales to a zero sugar majority |
| So, our new Sparkling Peach, Raspberry Peach is phenomenal, great flavor |
| We are very pleased with our sales in Canada after 2 months in the country |
| Consumer enthusiasm and acceptance has exceeded our expectations |
| So I think we’re pretty pleased with where the margins came in, and there’s opportunities to improve going forward |
| But at this point in time, I think that’s a – team did a really good job for the year |
| This is a tremendous achievement, and I want to thank all our dedicated team members on achieving this great top industry award |
| Best-in-class teams drive best-in-class results |
| I mean you look at core, even expanding the core into our no Fizz line as well, where there is Blue Raspberry Lemonade that we launched at 7-11 in Q1 has been phenomenal |
| I think when you look at the overall margins, I think we’re really pleased with the margins, especially for the full year up 660 basis points |
| Already this year, we have launched several new and exciting innovations as well as a brand update to our line of fizz-free beverages, which have a strong and loyal consumer base |
| I think, we can just tell you where we were as of 12/31 and on a net-net basis, in total, our days on hand were consistent and in good shape and as we got to January, we started rolling out all of the innovation that you can see all across the U.S., and it’s been very successful and being very good and it has been incremental thus far |
| Your dedication to Celsius has helped to create the success we are enjoying today |
| So we are excited, things going to be a great market for us |
| The at-work micro-market opportunity is really good |
| We are also benefiting from robust expansion in our traditional distribution channels and club channels, with SKU increases and placement improvements contributing significantly |
| We are very pleased with the incremental space we’re gaining, which will be reflected across the first and second quarters of 2024 |
| We are seeing great results in vending |
| And just a further detail on that, I think we are also seeing great momentum |
| So, continued momentum, and we are doing great there |
| We attribute our sales volume growth for the quarter compared to 2022 to several key drivers, including successful integration into the Pepsi distribution system, which has resulted in broader availability, increased SKU mix and improved placement |
| International revenue grew 68% to $15 million as velocity continued to increase |
| We are also seeing great progress in the other channels within foodservice that we are in, you mentioned |
| I think we are very pleased with the way we finished the year with margins and we are really focused on driving share and revenue growth and continue to drive consumer consumption and ultimately, that daily consumption we are looking for |
| Statement |
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| We saw similar activities in the fourth quarter, whereby we are not able to capitalize on the great work from our sales and marketing teams as it relates to displays on hand and other promotional activities that we are able to take advantage of during the summer selling season |
| And to John’s point, the Q4 tends to be a little bit of a stress because of the inventory on hand across our retail customers and our mass and grocery customers |
| We are always shooting for the moon but with the uncertainty around the macro environment from both an operational and promotional perspective, we believe that it is prudent to give ourselves some additional time into 2024 |
| Sales and marketing expenses for the quarter were approximately $80 million, a decrease of approximately 11% compared to the fourth quarter of 2022 |
| So, as we talked about last quarter over the summer season, it tends to die down a bit when the college campus is empty out |
| And in regards to inventory by channel, we did have some seasonal impact in Q4 that we did experience |
| What’s great, it’s not cannibalizing existing sales |
| We did have good results on Amazon and within the club channel, but we did see especially impacted mainly in food and really large format |
| There is sentiment that your other larger competitors will ultimately follow suit |
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