According to data from Placer.ai, fewer consumers are visiting quick-service restaurants for breakfast since the start of the pandemic. Bernstein analyst Danilo Gargiulo told Yahoo Finance: "A lot of competition is now stepping up to win." Fast food giants like McDonald's (MCD) and Wendy's (WEN) have been stepping up their breakfast game to win over customers.

Yahoo Finance Reporter Brooke DiPalma joins Yahoo Finance to explain how these companies will adapt operations to continue to grab customers' attention.

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Editor's note: This article was written by Nicholas Jacobino