Shares of Under Armour (UA, UAA) are trading lower on Thursday after the company announced a shakeup in leadership: founder Kevin Plank will step into CEO Stephanie Linnartz's role come April. In response, an analyst from Williams Trading has downgraded the stock from Buy to Hold, lowering the price target from $11 to $8 per share.

Williams Trading Senior Equity Analyst Sam Poser, who is behind the downgrade, joins Yahoo Finance to discuss his call and contextualize the 

Poser signals Plank's focus should be on strengthening the brand and not forcing top-line growth. He adds that Linnartz, the present CEO, had little time to effect her own changes: Linnartz's strategy "looked like it was working. I don't think it was given a chance. I can have a lot of guesses as to what I think happened, but unfortunately, for the timing of this, they're going into the quiet period next week, so we won't hear from Kevin until the beginning of May, which I think leaves everybody — that's why I downgraded it, not because it's necessarily bad, but based on what we know from the past...it sort of left us in a Never-never Land just trying to get more information, and it's hard to think they were pleased with what was going on if this change was made. Like I wrote in my note, it's a wait-and-see kind of thing.

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Editor's note: This article was written by Nicholas Jacobino