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| And I think we're really well positioned because essentially, what we're seeing right now is that the interface to kind of some of these advanced AIs mirrors the interface that you use to communicate with other humans |
| And so again, with the additional Recommendations and Feed, with the inventory that's being brought on by Reels, we feel good about that |
| But overall, I feel good about the future of the technology investments and where we're going with it |
| And we're feeling better about where we are |
| I think some of the investments that the company started making in GPUs sort of to analyze more first-party data has really driven a lot of positive results |
| But mixed reality offers interesting opportunities |
| In terms of the results that we're seeing, I mean, look, I've been pretty pleased with where we are |
| And Facebook Reels has grown something on the order of 70% year-on-year, so good growth there |
| And Meta is very good at creating kind of products that help you communicate in this way |
| Again, with a small number of businesses infusion, again, seeing really encouraging results |
| We're seeing really good kind of strong year-on-year growth for U.S |
| And then underneath that, we're pleased to see that daily usage amongst young adults is growing, which is kind of fueling that top line growth in the U.S |
| It was a great starting point at the company because I learned a lot about user growth, and Facebook was kind of -- and it continues to be excellent at that |
| And I think as we kind of work with people, with advertisers, with creators, we're in a good position because we're going to get a lot of kind of feedback and data on like how can we kind of really maximize the value of these creative possibilities for the kind of stakeholders in our ecosystem we're most likely to benefit from it |
| So as our technology gets better and our personalization capabilities get better, it allows us to actually get better at serving the right or the optimal ad mix to kind of each individual user |
| But then you can say, "Hey, I'm going to allow Meta to go out and find additional kind of audience candidates that are similar to mine." And we're seeing kind of good results with advertisers |
| Well, Tom, it would be very exciting to everyone that you ship over the next year or so |
| But I would say, overall, like we're pleased with the progress |
| So we actually think by bringing these product lines together, unifying the experience, putting all of our video inventory on kind of one state-of-the-art kind of ranking stack, delivering it through this kind of more modern, Reels-centric viewer, we think there's an opportunity to unlock kind of more upside in video down the road |
| So is this ad going to perform better in a Reels context? Or is it going to perform better in a Feed context? And actually being able to optimize kind of across a lot more variables is allowing us to give advertisers better results |
| So actually, some of the engagement gains that we've seen over the last years has been not only bringing kind of new content inventory into the system via Recommendations but improving how well we personalize that slate or that mix of content for each individual user |
| So I'm excited about that |
| Another one that I'm excited about is we're integrating Meta AI into our Groups products |
| And I was admiring this the other day, a team that builds our People You May Know service |
| And just really improving the relevance of the products has been kind of one of the key things that's really frankly driving progress across the board |
| They love that product, and it's really been helping us kind of fuel engagement across the ecosystem |
| So that was like a good sign that says, okay, we're on the right track |
| We've been putting kind of those recommendation models on the advanced technology, growing engagement gains there |
| We get good reception from this |
| But I'm excited about the technology road map |
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| If you have a chatbot that's doing something that hurts the brand or has the customer lose trust in the business, that's a very kind of big issue |
| But look, this is a -- these are challenging projects |
| And so that really forced us to rethink our entire technology strategy |
| And it always comes up as something I think that the market underappreciates |
| I think that's one of the big unknown questions in the industry where a lot of people are working on scaling up GPUs |
| And what our strategy is responding to at the moment are 2 really disruptive trends in social media |
| I mean I'm sure a lot of you have seen kind of the errors that chatbots still make, right, in a business context |
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